Meet our Founder, Natalie Jenkins
Natalie is not just a consultant; she is a decisive project and people leader known for turning ambitious goals into tangible reality. With over 15 years of executive-level experience in sports and cause-related marketing, Natalie is a specialist in strategic execution and maintaining project alignment from the first meeting through final completion.
She is motivated by the industry's unique ability to bring people together, create unity, and deliver impactful, successful campaigns.
When organizations face immediate capacity needs—whether due to staffing shortages, employee leave, or the need for expert management of a critical, short-term program—Natalie provides the guaranteed solution. She is the reliable, missing piece of the puzzle that ensures high-stakes projects are executed efficiently, even under the tightest deadlines.
Clients choose to work with Natalie because she is a positive leader who accepts challenges, solves problems, and leads in a way that gets everyone across the finish line.
Proven Impact & Leadership
As the founder of Hip Step Marketing, Natalie has a track record of implementing successful, scalable marketing strategies. She is highly adept at strategic planning, sponsorship activation, and brand communication for clients ranging from national sports properties to major foundations.
Foundation Strategy:
Contracted by the College Football Playoff Foundation for four years to lead all branding, marketing, and media communication activities, including the creation of programs like Touchdown For Teachers.
National Campaign Oversight:
Managed the overall strategic marketing for the national College Football 150th Anniversary campaign, coordinating branding agencies and integrated marketing partners.
Sponsorship Expertise:
Developed and managed millions in corporate partnership accounts, driving revenue growth for major sports organizations.